How does your service improve your client’s life?
A persuasive testimonial demonstrates what impact your service has had on a client. It shows potential clients why they should care about hiring you, too.
Here’s an example of how Blazen Web Marketing transformed a business:
Their work on our website and Internet marketing has made a significant different to our business. We’ve seen a 425% increase in quote requests from the website which has been pretty remarkable – but I’d always like to see more!
This testimonial for Case Study Buddy shows how they transform a daunting task:
Writing case studies was a daunting task for us. We didn’t know where to begin or what questions to ask, and clients never seemed to follow through when we asked.
Case Study Buddy did everything – with almost no time or effort for me! The best part was that I could completely trust their team to represent our company professionally with our clients.
To get a persuasive testimonial, ask your customer why they wanted to hire you. What was the problem they were struggling with? Then ask them how you’ve helped. What impact has your work had on them?
The easiest way to structure such a testimonial is to write a 3-act business story.